Energy education and awareness provides evidence-based content to help customers make informed energy efficiency decisions, driving engagement, trust, and demand for green finance.
What is energy education and awareness?
A key component of the Retrofit Proposition Toolkit is energy education and awareness, which is designed to help customers make informed decisions about energy efficiency and home improvements. Energy Saving Trust provides expertly curated, evidence-based content that can be seamlessly integrated into your digital customer journey, ensuring your customers receive relevant, accessible, and actionable insights based on the latest research.
Through digital products, factsheets, and e-learning modules, this resource helps customers understand the benefits of energy-efficient upgrades, the impact on household energy use, and the long-term cost savings and carbon reductions associated with retrofit. Whether explaining insulation improvements, low-carbon heating options, or available financial support, our content is designed to enhance energy literacy, empower decision-making, and support a smoother, more confident customer journey toward decarbonisation.
How does it work?
At Energy Saving Trust, we have over 25 years of experience providing energy-saving advice to households, supporting businesses on their decarbonisation journey, and administering, delivering, and evaluating government programmes and schemes. Our team of expert advisors, researchers, and consultants leverage this expertise to curate a library of evidence-based educational resources and training, helping to raise awareness and improve your customers’ energy literacy.
We can provide our educational content in various formats to best deliver this insight to your customers through your products and services. By embedding Energy Saving Trust’s content directly into digital platforms, businesses, lenders, and local authorities can drive engagement, improve customer outcomes, and accelerate the transition to net zero.
Benefits of energy education
Integrating energy education into your digital products and services will:
- Help build trust with your customers by making them aware of the practicalities of installing measures and the wider impacts on comfort, aesthetics, health, etc.
- Raise awareness of the benefits of energy efficiency and decarbonisation, which can increase interest in government grants and green finance products
- Inspire action, encouraging onward movement through the customer journey and increasing conversion rates
Improving energy literacy can help spur demand for green finance products by demonstrating the value and holistic benefits of investment with your customers. It also reduces the burden on organisations to stay up to date with current research and emerging industry or technology trends.
Learn more
Interested in learning how our educational resources can support your customers and organisational needs?